A complete redesign of RE/MAX Cayman Islands website
Following the global rebrand of RE/MAX, the number one real estate company in the United States and Canada, Big Panda has created a new digital design system that positions RE/MAX as the number one real estate company in the Cayman Islands. The brand's visual identity hadn't changed since the 1970's so critical to the design overhaul was ensuring the new look felt reinvigorated without loosing brand integrity.
Borrowing design cues from the US market, the new identity deploys fresh graphic elements — the logo sits alongside the bold red and blue color palette, and sharp, edgy typography, reflects the ambition of RE/MAX and it's agents. To really set RE/MAX apart, Big Panda created a state of art the website and property search tool. With over 400 listings RE/MAX is the largest real estate firm in the Cayman Islands. But when demand outstrips supply and competition is stiff, home buyers need to find find what they want quickly and accurately.
To earn client's trust and demonstrate the skills and experience of RE/MAX, the search tool visualises real-time property data for both residential and commercial real estate via an AirBnB style map search feature. Users can explore the map and zoom in on preferred locations or interesting properties through map pins and cluster points. In addition, a comprehensive API built from the ground-up syndicates content to RE/MAX agent websites and affiliate 3rd parties.
The design led experience not only communicates the values of the brand, but delivers confidently on it's authenticity as Cayman's #1 Real Estate Company.
Feel at home
The experience adapts seamlessly to various device sizes, and adjusts content and property details in real-time.
