Property Cayman | Brand Identity

Property Cayman is a leading luxury residential real estate brokerage firm in the Cayman Islands. With roots that go back over 20 years, the company is one of the most innovative in its industry, with a reputation for breaking the mold and doing things differently.

Big Panda has designed a new brand identity for Property Cayman that highlights this leading-edge culture and helps position the company for the future. The durable, modern, and distinctive identity pairs clean typography with the positioning statement that captures the spirit of the firm and its agents: Real Estate Redefined.

During the research phase, Big Panda noticed everyone began by talking about the firm’s desire to move away from the archetype perception of a realtor. Property Cayman is known for disrupting the market, and having agents who are highly knowledgeable, matter-of-fact, yet highly personable. Attributes like sharp, professional, driven, integrity, and honest were repeatedly mentioned. As Big Panda began developing logo marks, they discovered that these traits could be reflected perfectly in a brand mark denoting new horizons and the purity of both sunrise and sunset – something sacrosanct to anyone who has visited or lived in the Cayman Islands.

The new logo stacks the name in an architectural configuration and pairs it with the Property Cayman symbol. The arrangement is echoed in the “Real Estate Redefined” tagline, which is always presented in a contemporary script font. The identity is accompanied by a fresh colour palette that includes deep blue, contrasted by an effervescent “Cayman Ocean Green.”

The simplicity of the logo extends to an identity system to support the firm’s agents and provide the best possible service for clients. As part of the project, the team art directed refreshed photography, a key element of the new branding. Comprehensive guidelines were created for the consistent application of the identity across everything from display advertising, brochures, and other promotional materials, to digital marketing and social media, to signage for properties and environmental graphics for the Property Cayman offices.