Eighty One West

Launching in 2021, Eighty One West is a botanical emporium: an open space emprise where guests can walk through gardens, discover aquatics, experience signature design pieces, shop bespoke products, connect with friends and neighbours, and be inspired by beautiful design.

Although the brand is located deep in the tropical archipelago of the Cayman Islands, it has no previous history or heritage in which to root itself. The solution was to create a new logotype that is a twist on a traditional crest, which uses symbols to illustrate the brand’s story. Unlike a conventional crest, the symbols are not integrated and are pulled apart to honour each component: botanics, aquatics, landscape design, and of course, the Cayman Islands.

The conch shell represents the Cayman Islands, the philodendron leaf represents the brand’s botanical expertise, the koi represents the tie to aquatics, and the vintage drafting tool pays homage to their design credentials.

The colour palette similarly reflects the design aspiration of the Botanical Emporium. The selection of pastel browns, greens and pinks are inspired by the stones, moss and leaves that are specific the Cayman Islands.